Print Media Vehicles
Print: Financial Journal
Finance Magazine
Set Frequency
Full Page Ads
Editorial Mission
Print: Fashion Magazine
Fashion Magazine
Set Frequency
Full Page Ads
Editorial Mission
Print: Outdoor Adventure Magazine
Outdoors Magazine
Set Frequency
Full Page Ads
Editorial Mission
Print: Comic Book
Comic Book
Set Frequency
Full Page Ads
Editorial Mission
Print: Newspaper
Newspaper
Set Frequency
Full Page Ads
Editorial Mission
Internet Media Vehicles
Internet: Celebrity Gossip Blog
Online Gossip Blog
Set Frequency
Large Banner Ads
Editorial Mission
Internet: Gaming Site
Video Game Website
Set Frequency
Large Banner Ads
Editorial Mission
Internet: Online News
Online News Website
Set Frequency
Large Banner Ads
Editorial Mission
Internet: Social Media
Social Media
Set Frequency
 
TV Media Vehicles
TV: Wilderness Cable Network
Outdoors Channel
Set Frequency
30 Second Spots
Editorial Mission
TV: Cartoon Channel
Cartoon Channel
Set Frequency
30 Second Spots
Editorial Mission
TV: National Network
National Television Channel
Set Frequency
30 Second Spots
Editorial Mission
Radio Media Vehicles
Radio: Sports Talk Radio
Sports Talk Radio
Set Frequency
30 Second Spots
Editorial Mission
Radio: News Radio
News Radio
Set Frequency
30 Second Spots
Editorial Mission
Radio: Top 40
Top 40
Set Frequency
30 Second Spots
Editorial Mission
Posters Media Vehicles
Posters: Gym and Sporting Locations
Gym and Sporting Locations
Set Frequency
Physical Placements
Editorial Mission
Posters: Billboards
Billboards
Set Frequency
Physical Placements
Editorial Mission
Posters: Subways
Subway
Set Frequency
Physical Placements
Editorial Mission
Positioning
Select Benefit Message(s)
Message Characteristics
Pricing
Set Unit Price
Unit Price:
Costs and Margins
Production Cost per Unit:
Margin per Unit:
Distributor Profit Margins
Position Map
Competitive positioning on price and one product benefit
Backpack Shape Options
Backpack Strap Options
Backpack Feature Options
Backpack Material Options
Backpack Color Options
Backpack Stats
Features
Production Cost
Position Map
Competitive positioning on price and product benefit
Capacity
Comfort
Durability
Waterproof
Eco-Friendliness
Company Advisors
Michelle
Your Boss
Ian
Market Research
Rachel
Product Advisor
Philip
Sales Manager
Susan
Communications Head
Welcome to a Team Game
Plan Confirmation
McGraw-Hill Education
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